Vodafone "Prepaid"

Starting from a concept received from the agency, the studio rebuilt in 3D the elements that “populate” the motley setting.
Dealing with many characters, we started with the shaping of some basic forms that were later modified in order to obtain a large variety of elements.
Another important stage in the success of this commercial was the simulation of the butterflies and the bees’ trajectory and the dynamics of the threads from the kite and the balloon.

Credits

Client: Vodafone

Agency: McCann Erickson

Account Executive: Mihaela Pegulescu

Art director: Ionut Pascu

Copywriter: Andrei Fodolica

AV producer: Ilinca Nanoveanu

Character design: Vodafone Brand

Animation: DSG Animation + VFX

3D supervisor: Dragoş Ştefan

Animation: Virgil Mihăilescu

Setup, technical direction, modeling: Dragoş Ştefan, Virgil Mihăilescu

Toolset: After Effects, Houdini